Find real insights in shopper feedback. Empower action.
About Retail Listening
Retailing is changing and understanding shoppers is more important than ever.
Shoppers are changing how they shop, why they buy and where & when they buy:
- Purchase decisions start long before shoppers visit your store
- They’ve done their research, their browsing and price comparisons well in advance
- How they experience your store and retail marketing mix is a key sales success factor
In an environment where you and your competitors are on shoppers’ phones, in their pockets and available 24-7, understanding and integrating shopper feedback is critical to developing a winning retail strategy.
Achieving success requires a deep understanding of shoppers and having the right tools to provoke effective decision making is critical.
Retail Listening is the tool to do this for you. It will empower you to manage your own shopper insights program end-to-end.
It has been specifically designed for retailers based on best practice by retail experts. Retail Listening captures insights from every touchpoint in the shopper journey to power your success.
Retail Listening gives you:
Pre-designed online surveys based on retail best practice
Easy CRM integration to connect your workflow and connect the dots
Simple dashboard reporting to drive and enable action
Built-in case management to identify and resolve at-risk customers
With survey options for every stage of the shopper journey, Retail Listening gives you everything you need straight out of the box to capture insights that generate real value for your business and customers.
Retail Listening gives you shopper and market insights on:
In-store and online experiences versus expectations
Key drivers of shopper acquisition and retention
Brand health, including choice motivations
Retail marketing mix evaluation
How is Retail Listening different?
Who is Retail Listening for?
Our out of the box easily allows retailers to email their customers after a transaction has occurred. For retailers who don’t have emailable shopper lists, we work with you to develop recruitment strategies, including capturing in-store foot traffic for surveying.